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What kind of people listen?
Looking for the best place to invest your advertising dollars? Would you like to reach an audience who is...
59% Male 41% Female
Median age 51
58% empty nesters
38% more likely employed in professional occupations
60% more likely employed in management business & professional occupations
74% more likely to earn $200K plus a year
55% earn $75k plus a year
81% Home Owners
72% more likely to be a business owner or manager
Source: Radio Advertising Bureau & MRIK Radio Format Profiles 2012 Survey of 50,714 Adults 18+ and there radio listening habits.